How does email automation boost conversion & increase loyalty

Ornella Gallo

I will be discussing:

  • how at WeTransfer we moved from purely manual to fully automated email marketing sends
  • some of the implications of working in siloed departments as well as lacking data as a marketer
  • moving to a new vendor, implementing a succeful IP warm-up and scaling up from 13m to 60m sends in less than a year

switching from product batch and blast to data, customer-driven, lifecyle marketing


Ornella Gallo

Senior Email Marketing ManagerWeTransferPassionate email marketer with 10 of years experience in the marketing and communications fields. I combine a strong interest in the email industry with a user-centric and emphatic approach. Data-centred findings, experimentation and automation are my drivers. Member of several email communities, I thrive in challenging and diverse environments. I worked in 4 different countries and I am now a very happy resident in the Netherlands.