Inspiratiecase | Andreas Fabricius – Vero Moda (ENG)

Zaal 1 | 11:15 – 11:45 uur

How Vero Moda pioneered gamification marketing within Bestseller

Traditional marketing channels were showing signs of fading, and it was time to re-think and be innovative. Vero Moda has historically been first-movers, so listen in, and find how they, this time, re-invented the wheel.

– Identifying the challenges of a modern fashion brand
– Doing campaigns with gamification as a key ingredient
– Thinking Customer journey and targeting
– Personas and email strategy

Andreas Fabricius  – Product Specialist | Vero Moda

Andreas FabriciusA 30 year old millenial with a huge fascination for marketing technology and everything related to that. Always on the lookout for new techniques that’ll help re-invent marketing, changing business models and generate more effect than ever before. He has a master degree in Economics and Law from Aarhus School of Business and has successfully founded several startups. He now works as a gamification expert and keynote speaker.