Traditional marketing channels were showing signs of fading, and it was time to re-think and be innovative. Vero Moda has historically been first-movers, so listen in, and find how they, this time, re-invented the wheel.
– Identifying the challenges of a modern fashion brand
– Doing campaigns with gamification as a key ingredient
– Thinking Customer journey and targeting
– Personas and email strategy
A 30 year old millenial with a huge fascination for marketing technology and everything related to that. Always on the lookout for new techniques that’ll help re-invent marketing, changing business models and generate more effect than ever before. He has a master degree in Economics and Law from Aarhus School of Business and has successfully founded several startups. He now works as a gamification expert and keynote speaker.