Marketing academies often reference Abraham Maslow’s famous Hierarchy of Needs, which is based on his 1943 paper “A Theory of Motivation.”. In lt, Maslow shared his theory of human psychological growth in humans, called the “hierarchy of needs.” Given the personal nature of email, we’ll explore how this concept can help the needs of subscribers and serve as an email marketing strategy framework.
April Mullen is an Adjunct Professor of Digital Marketing at the University of Missouri-St. Louis since 2013. In June of 2016, Mullen co-founded Women of Email, an organization with over 4,500 members globally. Mullen contributes thought leadership at conferences and through writing for industry publications, including Forbes and MediaPost.
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