Inspiratie case: Lara Cornaro (British Heart Foundation) – ENG

Zaal 1 | 15:00 – 15:30 uur

The power of relevance – using contextual marketing to boost engagement

In this presentation delegates will learn how the British Heart Foundation implemented creative email strategies that not only keep up the level of engagement, but also make fundraising fun and build a sense of community for their supporters. Key take-aways:
1. Hot to keep the members of your list engaged throughout their customer journey
2. Leveraging your existing database to gain new members and increase their level of send
3. Delivering engaging and personalized email with every send

Lara Cornaro – British Heart Foundation

Lara CornaroLara is the Email Marketing Manager for the British Heart Foundation. Working closely with marketers and fundraisers, Lara heads up the implementation of email strategy and innovation for the organization. She had previously worked as Marketing Manager for the Financial Times, where she was delivering the marketing campaigns for all events related to growth markets and global economy.