Too often marketers are disheartened by the efforts required to take their email strategies to the level they aspire. This presentation will focus on a variety of personalization and dynamic content ideas that are obtainable with minimal budget or resources but will engage your subscriber base beyond basic segmented campaigns.
We will highlight a variety of email examples that showcase techniques used by different companies and service providers.
In 2002 and straight out of college, I co-founded the email service provider EmailDirect.com in Sacramento, California. I was able to build that business to over 500 monthly clients and 1 Billion emails sent a month. After a successful exit in 201 5, I started a new company Niftylmages.com to continue working in the world that I love, email marketing.
Niftylmages offers tools for email marketers to build dynamic images such as Personalized Images, Live Social Feeds, Real-Time Images and Countdown Timers. So far, so good, as 3 years in Niftylmages has over 18,000 users and is recognized as a leader in personalization and dynamic images.
I have a passion for creating products that customers love and want to use. While being dedicated to my work, I also love to travel with my wife and will soon be bringing our 3 old son on our adventures.