Dela Quist is founder and CEO of Alchemy Worx and Touchstone Intelligent Marketing. By his reckoning he has clocked up well over 20,000 hours thinking about email. Dela acquired Alchemy Worx in 2001 and created thelargest digital agency with a 100% focus on email, with a diverse client portfolio that includes Tesco, Aviva, Getty Images, Kraft, Eli Lilly and The Carphone Warehouse. In 2014, Alchemy Worx launched Touchstone suite of tools aimed at closing two of the biggest gaps in the marketing clouds. Testing and customer level attribution.
In 2012, Dela launched “Fear and Self-Loathing in Email Marketing”, an eBook published as a series of essays with his characteristically lively and often unconventional take on email marketing.
A popular international speaker on all matters email, his thought-provoking views and lively style regularly receive rave reviews. Says Loren Macdonald, IBM Watson Customer Engagement Evangelist/Agency Success “Dela always takes a contrarian view that gets the industry talking – and often gets the smartest email folks to rethink their views.”