Keynote John Thies (Email on Acid) – ENG

Zaal 1 | 10:45 – 11:15 uur

Send Great Email: How to truly Communicate, Captivate and Connect with every Subscriber

Email is an incredible channel for marketers and can have an enormous impact on brand awareness and revenue, if done correctly! To say that inboxes are overcrowded is an understatement. Do your emails stand out in today’s crowded inboxes? Are you getting the most out of every email campaign? There are many factors that can affect the performance of an email campaign from inbox placement to design. In this session we’ll take a deep dive into key areas that will certainly increase your email marketing effectiveness.

  • Tips on how to avoid Spam filters
  • Effectively use the Subject line and Preheader text to encourage a subscriber to open your email
  • Understand why considering accessibility within your email design is critical to the success of your campaigns
  • Quick and easy email code changes that will allow you to communicate, captivate and connect with your subscribers
  • How Auditory technologies (Google Home, Amazon Alexa, etc.) are going to change the way we interact with email

John Thies – Email on Acid

John Thies is the CEO and Co-Founder of Email on Acid, a service that gives email marketers a preview of how their emails are displayed in the most popular email clients and mobile devices. His career passion is helping marketers send perfect emails. John also serves as the CEO of Cause for Awareness, a recently formed non-profit that empowers other non-profit organizations with digital marketing resources. He resides in Denver, Colorado with his wife and son.