In this talk we’re going to look at some of the things that are possible in interactive email. Cover some of the use cases and oppertunities that have come up with interactive email as well as looking at some of the limitations and fallbacks. We”l look at how reporting and analytics is different with interactive email and look over the performance of some A/B tests.
Mark Robbins is changing the way people think of email, they no longer have to be static pages of simple text and image but can now be fully interactive microsites. With REBEL he has built emails for a number of major brands and has consulted for a number of email clients on developing their rendering capabilities.